We Run Your Revenue Engine
I install the sales system inside founder-led companies already collecting $100K a month or more. The process, the reps, and the management cadence that keeps running after I step back. You get the output of a proven sales director without the six-figure executive hire.
We Are a Systems and Psychology Company
Because that is what selling actually is. A system decides how many qualified conversations happen and what happens inside each one. Psychology decides whether the buyer moves. Everything we install is one or the other. There is no third category, and nothing here runs on motivation or personality.
Jake Solomon
I direct the firm and I do the work. Years spent building and running revenue organisations for founder-led companies, most between two and forty million in revenue, most at the point where the founder is still the best closer in the building. That is the condition I am retained to end. I take the engine entire: pipeline, the sales pod, the call architecture, the forecast, and the pricing decisions that sit underneath all of it, owned as an operator inside the business.
Engagements are deliberately limited. Management does not scale by slide.
Case Studies
Every figure is pulled from the client's own CRM and financials, and the unbroken monthly report sits behind each one. All of it was produced under my direct leadership, in prior engagements including work delivered under a previous agency.
A $169K Launch Month to a $2.94M Peak in Fourteen Months
Built the sales floor and the reporting cadence across sales, marketing, operations and patient care, then rebuilt the launch offer at half the team size and grew it anyway.
A $60K Month to $506K in Five Months, on Half the Ad Spend
Rebuilt the offer and the call structure, then ran the floor. ROAS went from 1.9 to 12.0 while spend fell 52%.
$207K to $1.71M a Month While Fulfillment Was Being Rebuilt
Eight times the monthly cash in nine months, 2,040 deals closed, and the delivery side rebuilt at the same time so the growth could be serviced.
The Install, Four Phases
I direct the firm and I do the work. The engine is built inside the business and handed over intact, not delivered as a recommendation and left behind.
Two weeks inside the funnel, the calls, the CRM and the unit economics. You receive what is broken, what it costs monthly, and what I will not touch.
Stages, call architecture, compensation, scorecards and the reporting ladder written down and installed in the systems your team already uses.
Demand channels live and the pod hired against the scorecard. A first closed deal from a new representative inside 45 days is the standard.
I run the engine week to week against a single forecast. While I run it, I identify a leader within the team, train and develop them fully into the role. When I step back, the engine has an owner who came from your own floor.
How Engagements Start
No long contract up front. We start with the diagnostic. Enter nine numbers from last month and your result shows on the page, no email needed. Answer a few more questions and your full Constraint Analysis is in your inbox within the hour. If you qualify, your Full Diagnostic arrives at least 24 hours before a 45-minute review call, and it is yours whether we work together or not.
From there, most clients move into a 90-day install. Ongoing fractional leadership runs on a fixed monthly retainer, with a performance share that only activates once the numbers earn it. I do not take a percentage of a business that is not growing.
This is built for founder-led companies that sell to consumers and collect $100K a month or more in cash, with a lead source already booking calls. Under that, the diagnostic still shows you which stage to fix first. If you sell to businesses, write to jake@revkeel.com.
Start with the diagnosticThree Mandates, One Engine
Revenue architecture
We begin at the unit economics: what a customer is worth, what you can afford to pay to acquire one, and which segment compounds. From there the qualified buyer and the exact path from first contact to cash collected are defined and installed: stages, call structure, objection handling, payment terms, and the CRM that enforces all of it.
Pipeline and demand
Most problems presented to me as closing problems are show rate and qualification problems wearing a closing problem's clothes. I take the lead flow you already have and instrument every step from opt-in to held call, so cost per booked call, show rate, and cash per call are known figures rather than arguments. Where a channel earns expansion, we expand it. I do not build demand from zero.
Team build and management
I write the scorecard, run the hiring funnel and sit in every interview. Candidates are tested against your real offer in live role-play, and compensation is designed so the behaviour you need is the behaviour that pays best. New reps are placed and certified against your real offer inside 14 days, with a first closed deal inside 45 days as the standard. Then I run the pod directly: pipeline reviews, daily call grading, one-on-ones and a weekly forecast.
Sales Training, Inside Your Company
If your floor is already running and what you need is the reps performing, not a fractional executive, I train your existing team on the system I run across my accounts.
Built on behavioral psychology through direct work with Eli Wilde, Eli Sanchez and Chase Hughes on how influence actually operates inside a sales conversation, and proven on floors collecting more than $1M a month. Delivered as a one-day intensive or a four to six week block with live call review, drilled on your deals, not generic scripts.
Book a training callSpeaking
Available for keynotes, sales kickoffs, and industry events. Topics include building sales pods that scale past the founder, behavioral psychology in high-ticket sales, and turning call review into a revenue system.
Speaking inquiriesReady to Stop Being the Engine?
Nine numbers from last month. No deck and no pitch. Your result shows on the page straight away, and your full Constraint Analysis is in your inbox within the hour.